The title sums up the FUSE conference so far. And I couldn't agree more! That statement, and the other statement from Joshua Davis:
"It's hard to see your environment when you're in your environment. Look for the visible invisible."
This kinda summed up Tobias' tour on Sunday as well. This theme was recurring through the more design-led sessions.
The branding sessions were excellent. It was nice to see some marketing people who understood about design and listened to the designers. Also, it was interesting to see designers playing the pivotal role in brand management and design. I was talking to a design strategist last night on the way to the Fuerzabruta show. Like me, he thought the wrong people were attending – we already have got the message, it's some of the people we work with who need to understand.
The highlights of the day were Chip Kidd, Christian Landry, John Miziolek, Stefan Sagmeister and, to top them all, Joshua Davis. He had some incredible work, including a 170,000 layer Adobe Illustrator file that kept crashing the printer's system!
Chip Kidd is a book designer and author. He had a wicked sense of humour. He showed us some of his work and talked through the process: what gave him inspiration, the client, etc. He also showed us some of the work that didn't make it.
Christian Landry revolutionised the branding and design at Cisco and Linksys. I could write all day about what this guy did and how it is relevant to the work I do.
John Miziolek was great. This was about how to manage a global branding strategy.
Stefan Sagmeister talked us through the 20 things he's learnt in life so far. Some struck a chord with me:
"Thinking life will be better in the future is stupid. I have to live now."
"Assuming is stifling"
"Worrying solves nothing"
"Complaining is silly. Always act or forget."
"Everybody who is honest is interesting"
"Everybody thinks they are right"
"Keeping a diary supports personal development"
Then it ended with Joshua Davis. Genius. Nuff said.
Anyway, it's getting busy here and people are now eating breakfast around me.
One last thing. I got completely soaked to the skin at the Fuerzabruta show last night when I got pulled up to dance!
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Posted by: Coach Canada | 04 May 2011 at 09:38
The time of life is short ; to spend that shortness basely, it would be too long .Do you think so?
Posted by: jordan retro 11 | 18 July 2010 at 07:15
Blimey you tripping the light fantastic?!! I'd have liked to have a video of that. The list is good, strong and right, though.
Posted by: Robbo | 28 April 2008 at 21:10
Hi Wouldbeblogger. All the names have their biogs linked to them. Just click on the name to see. Also, all links are in bold. Thanks, A.
Posted by: Alexis Rendell | 17 April 2008 at 19:15
This is inspiring. You mention a lot of obviously influential people here but because I am only indirectly related to design, I don't recognise who they are. Can you explain a little about the people you mention please?
Posted by: Wouldbeblogger | 16 April 2008 at 13:10